Nokia has now announced its third fully integrated Near Field Communication (NFC) device, the Nokia 6216 classic. This new arrival is Nokia’s first SIM-based NFC device, which enables operators to build NFC services on to the SIM card. The owner’s credit card information can be stored securely on the SIM card and waving the device in front of a contactless terminal enables quick payment and simple ticketing services.
In addition to the NFC technology, the Nokia 6216 classic also comes with a built-in 2 megapixel camera, stereo FM radio and music player, Bluetooth, 3G connectivity and a microSD slot for up to 8GB of external memory. The Nokia 6216 classic is expected to start shipping in the third quarter of 2009 in select markets with an estimated retail price of EUR 150 before taxes and subsidies.
At the WIMA conference in Monaco, Nokia showcased its first SIM-based NFC-compliant phone, the Nokia 6216 Classic. During the same day, but at a different event, Nokia's CEO promised to bring cheap smartphones to the market.
Near-Field Communications is a technology still in testing, and is seen as a future for credit cards, where users will only have to swap their prices across price points to effectuate transfers.
The 6216 Classic is the company's third device to support the rising connectivity technology. Having the SIM card linked to the system, users will have a larger portability allowance, as they would be able to transfer personal details, such as credit card details, between different phones.
The phone is a low-end device which comes with 3G connectivity, a 2 megapixel camera, and microSD memory card support.
Nokia CEO Olli-Pekka Kallasvuo announced at the Nokia Annual General Meeting that Nokia is now dealing with "new competitors entering the market from the PC and Internet industries", a move that may translate in a possible entry to the netbook market.
Kallasvuo said that "mobile computing should not be limited only to expensive, high-end devices. Expanding Symbian into lower price points is the right thing to do. We see this as a tremendous opportunity to increase efficiency, to get more scale for Symbian, and gain market share". Mid-end smartphones are readily available on the market, but a entry-level Symbian-based smartphone is yet to be seen, and no details were given on a market date.
The affordable smartphone would clearly be an effort to increase the marketshare of the company, which has seen its profits tumble over 90%. Nokia is also betting on services, to promote its handsets in the markets. Maps, music, messaging, media and games are the five areas that we will see Nokia targetting strongly in future.
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